GUEST BLOGGER REVEALED TOMORROW! IT'S NOT TOO LATE TO GUESS WHICH TOPIC THE GUYS DIDN'T WRITE. SCROLL DOWN TO YESTERDAY'S POST, HOT or NOT? LEAVE US A COMMENT WITH YOUR GUESS. OR EMAIL US. (Also tomorrow: Our next installment of questions and answers.)
The Guy’s Horizon
This is where we look to the future and ponder what might be
in store for us. It could be this weekend, next month, a year from now or
twenty years down the road. Hopefully we'll still be around. (Knock on wood.)
Times are tough for many of us. But somehow certain people
are able to navigate through the littered landscape and thrive in this
recession(if you’re an optimist)….. in this depression(if you’re not). And some
companies are also using the down turn to launch and re-launch innovative new products.
Take Amazon for example. A guy leaves his high-powered job
on the east coast to work for an online bookstore on the west coast. He leaves
his corporate office to work in a cramped office space with few amenities.
This was Amazon at its origin. Now many years later the guys from Amazon are
trying to alter the course of how we read, just as Apple altered the course of
how we listen to music. And they seem to be doing it.
When the Kindle was first introduced we scoffed! Who’s going
to pay $400 for a device that only has one function? We couldn’t imagine who
would want to curl up in front of a fire, with a nice cup of tea and a Kindle.
Of course we still can’t understand why millions of people bought a Pet Rock
But when a product alters the future, it also alters the
very essence of how it is consumed. For example, the days of owning
expensive home stereos are long gone. Yes, some of THE GUYS are audiophiles.
They talk about these speakers and that turntable. We pretend to listen, but we
don’t really understand or care. The ipod changed all that. (No, we haven’t
forgotten the Walkman, but it’s just not the same. Think
Suzanne Somers and ummm…..what’s her name?) Anyway, nowadays most people like
us, listen to music on the go: running, walking, working out, or in their car.
The actual quality of music has diminished with the MP3, but the quantity has
expanded ten fold. So our expectations have now changed. We expect to be able
access any music in seconds, anywhere on the planet. But we don’t care if it
was recorded in somebody’s basement. All we care about is getting it quickly
and cheaply. And who even has time to sit around and actually listen to music
wholly by itself? It’s been relegated to the background.
So the guys from Amazon thought, "If Apple can do it with
music why can’t we do it with reading? Let us brainstorm.” And they did. As they
held hands in a Quaker moment of silence, some were compelled to shout out
ideas. These were some of the obscenities that came out.
“The days of books are slowly headed for extinction.”
“Students today no longer take notes. They get their assignments at a place called
“Plagiarism is par for the course with the enormous reach of
“We must help people multi-task even more.”
“Let us create the Kindle.”
And they rejoiced.
And now we say to ourselves, have they finally done it? Will the Kindle be our
great savior? The tool that will help us read even faster, so we can cram more and more stuff
into our day? Will it finally let us skim over all those detailed descriptions,
or the methodical developing of characters, or the slow and sensual unfolding
of the plot? Hooray for the Kindle!!! And we rejoiced.
Or did we?
Yes, THE GUYS think the Kindle is quite keen. And it seems
it’s here to stay. But let’s not forget that faster is not always better. It’s
time once again, to savor the simple pleasures of life.
Like ice cream, even when you couldn't possibly eat another bite of dinner.
Or early morning quiet.
Or a great conversation that flows like improv.
Or watching your kids grow up.
Or dark chocolate, a great workout. Sex. (Yes we said it.)
Oh of course, let’s not be too hasty. We have one more thing to savor.
Curling up by the fire with a cup of sweet tea and a
One that we can actually TURN the pages.
PS. Shhhh…………..we can’t wait to download our first
book. That is, as soon as our Kindle arrives this weekend.